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Strategic Initiatives offers a full range of research solutions to help clients understand the marketplace, their customers, and their competition. Our specialty is qualitative research - in-person and online focus groups, and in-person and telephone in-dpeth interviewing, for consumer and business audiences. Our research services include: online and telephone surveys, traditional in-person and online focus groups, and 1-on-1 interviews. We also manage clients' branded customer panels, and provide meeting facilitation and assistance with research strategy and planning.