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Head Lice Expert Dawn Mucci started the head lice removal industry in Canada in 2001 and is the CEO of Lice "A foundation based on identifying and taking care of the needs of others rarely fails." After a horrific experience with head lice, Dawn decided to become the help that she so desperately needed and could not find. A true entrepreneur, Dawn began to formulate a business plan to highlight the unique system and tools that she created for the purpose of helping those who struggle with head lice. The focus being on quality head lice removal services, education, customer service, and pesticide-free products. With the success of the business came a vision to expand. This would create jobs and also provide these much needed services in other communities throughout North America. It was obvious that there was a demand for Mucci's services and pesticide-free products. Franchising became the best way possible to guarantee that people would have access to quality care, reliable services and accurate information when it came to the issue of head lice. Lice has also received national exposure and recognition for the concept. Winning Canada's top franchise award, "The Award of Excellence" in 2015 and "The Franchise Choice Award" in 2012, 2013, 2014, and 2015 at the Canadian Franchise Association National Convention. In 2005 and 2007, Lice Squad was recognized by the Economic Development Corporation for excellence in Customer Service and as runner up for Entrepreneur of the Year. In 2002, Lice Squad won the New Business of the Year award for their innovative approach, outstanding marketing concept and customer service. The business and marketing system has been compared to the Molly Maid service of house cleaning, by Franchise Magazine with one lousy difference; they use combs, visors and tweezers instead of brooms. Lice is now the leader in head lice removal services, education and pesticide free product distribution. Franchise opportunities are available. Lice Squad Canada is now the leader in head lice removal services, education and product distribution.